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Only a matter of days into 2019, and adidas already have cause for a celebration. A 70-year anniversary, no less! Not the Copa itself, of course – that’d be more like 40 years – but adidas Football as an institution, which was founded in 1949.

To get the party started, adidas have dropped a collection of unique Copa special edition boots and trainers, along with a range of commemorative apparel.


It’s fitting that adidas would choose the Copa to celebrate such a proud moment in their history. The classic boot’s versatility has made it a true staple of the game over the years, as players, coaches, refs and fans have each come to favour its simple blend of quality materials, performance, and comfort – if there’s one silo that represents the “Football” in adidas Football, it’s the Copa.

The on-pitch offering here is a traditional black Copa Mundial with a twist: it’s been turned inside out. That means an eye-catching Primeknit upper on the outside, with a plush leather lining on the inside of the heel. Whichever adidas designer had the stroke of inspiration to try this, we salute you.

Elsewhere the iconic adidas “Bluebird” label features on the outside of the tongue, while an embossed “70” graphic sits on the inside. Underfoot, the anniversary edition Copa borrows the COPA 19+’s FG plate, giving you excellent traction on firm ground surfaces. We’ll always approve of this kind of choice – modern soleplates are just too good to ignore, even on a classic boot.

The two trainers, meanwhile, also feature a knitted upper, but instead sit on an EVA midsole and a near-flat gum rubber outsole with fairly light traction. More for casual wear than cage battles then, though the outsole is non-marking, so you could stick them on for an indoor 5-a-side sesh. Good to see a white version available too; that’s your spring/summer look sorted.

Moving from the shoe rack to the wardrobe, the adidas 70-year anniversary clothing collection is instantly recognisable as adi gear, and not just because of the prominent three-stripes down the sides of each piece. It’s a great mix of classic adidas style with a few contemporary flourishes: the white football shirt, for example, features a “1949” callout in the old-school Bluebird colour scheme on one side of the chest, sitting adjacent to a modern adidas logo on the other. “LXX” – 70 in Roman numerals – takes the place of a sponsor on the front, and the same number’s also emblazoned on the back in a more standard representation.

Similar anniversary-honouring marks are used on the tracksuit top and bottoms, it’s just a question of where they each appear. The jacket mimics the shirt by having the adidas logo on the right and “1949” badge on the left, whereas the pants switch them round for an asymmetrical look. Meanwhile the “LXX” Roman numerals feature on the back of the jacket in a cut-out templated print, and again on the back right leg of the bottoms – done subtly enough to not stand out too much. Smart design decisions like that are why adidas Football has been at the top of the game for so long.

Seventy years is a long time in any industry, but in football, well, it’s half the entire history of the game, isn’t it? Some of the most memorable moments in sport have taken place on football pitches since 1949, and the three stripes have been a big part of pretty much all of them. Only right then that they should allow themselves a bit of self-indulgent celebration – especially when it gives us such a quality collection as this.
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